Automobile Dealership Development and Fundraising

The primary goal of the project was to create a comprehensive business development plan that encompassed various key components. These components included an investment plan to determine the required capital for building and establishing a new center, as well as identifying the necessary financial resources for fixed and working capital. Additionally, the project aimed to develop an operating and management model, financial forecasting, and a marketing and sales strategy. By creating a well-defined business development plan, the project sought to provide a roadmap for the growth and success of the new center. This plan considered various aspects such as the allocation of resources, financial projections, operational processes, and marketing initiatives. The investment plan helped determine the amount of capital needed for infrastructure development and resource acquisition, while the financial forecasting allowed for a comprehensive understanding of the financial implications and potential outcomes. Furthermore, the project focused on developing a business operating model and organizational chart. This was done to ensure efficient alignment of business operations and processes, enabling each department to understand their roles and responsibilities in meeting the needs of other parts of the business and customers. This streamlined approach aimed to enhance overall efficiency, communication, and coordination within the organization. Moreover, the project conducted meticulous market research to gain deep insights into the local auto market. By analyzing market dynamics, competitor positioning, and customer preferences, the project aimed to identify strategic initiatives and recommend activities that would strengthen Citroen Georgia's position among its existing rivals. This market-focused approach ensured that the business development plan was rooted in a solid understanding of the local market landscape and catered to the specific needs and demands of potential customers. Through the consultancy, we: 

• Conducted market research.
• Developed operating and management model.
• Developed sales and marketing strategy.
• Developed organizational structure and system.