The objective of the project was to provide essential assistance to the Mountain Trails Agency (MTA) in formulating a comprehensive three-year organizational strategy and a two-year action plan. These strategic documents were crucial in ensuring alignment with relevant Georgian legislation, the priorities of the Ministry of Environment and Sustainable Development (MoESD), as well as the agency's own mandate and institutional objectives. Through the consultancy, we: 
•	Conducted a desk study of all documents, data, and resources, including laws, rules, regulations and an organizational chart about MTA’s operations.
•	Performed an overall institutional scanning and environmental assessment, 
•	Interviewed the Agency’s internal stakeholders, including its leadership, senior and mid-level managers, and staff, to gain their perspectives on MTA’s strategic development.
•	Hold strategic planning sessions and workshops to develop a three-year organizational development strategy, which will include the mission, vision, core values, medium-term priorities, goals, and strategic objectives.

Organizational/Management efficiency

Productivity/Operational efficiency

USAID

Arts, Entertainment and Recreation

Georgia

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Mountain Trails Agency (MTA) is a government-owned organization in Georgia responsible for managing ski facilities in well-known Georgian ski resorts including Bakuriani, Gudauri, Goderdzi, and Mestia. The agency handles strategic planning and careful administration of ski lifts and slopes in these resorts. Their crucial role involves maintaining skiing infrastructure, enhancing visitor experiences, and ensuring safety standards to create a secure and enjoyable environment for skiing enthusiasts. Additionally, MTA plays a significant role in organizing both local and international ski sporting events.

Mountain Trails Agency (MTA) is a government-owned organization in Georgia responsible for managing ski facilities in well-known Georgian ski resorts including Bakuriani, Gudauri, Goderdzi, and Mestia. The agency handles strategic planning and careful administration of ski lifts and slopes in these resorts. Their crucial role involves maintaining skiing infrastructure, enhancing visitor experiences, and ensuring safety standards to create a secure and enjoyable environment for skiing enthusiasts. Additionally, MTA plays a significant role in organizing both local and international ski sporting events.

Mountain Trails Agency (MTA)

Throughout this service, we help companies to turn their potential and ambitions into a clear, actionable plan. Our Strategic Planning service is not about us delivering a document, it's a collaborative journey where we facilitate a process to unlock your team's collective wisdom and provide our external perspective as well.

Throughout this service, we help companies to turn their potential and ambitions into a clear, actionable plan. Our Strategic Planning service is not about us delivering a document, it's a collaborative journey where we facilitate a process to unlock your team's collective wisdom and provide our external perspective as well. &nbsp; Together, we build a practical strategy that gets your entire organization moving in the same direction, creates better experiences for your customers, and establishes the foundation for steady, long-term growth.&nbsp; Our process begins with a shared understanding of where you are and where you want to go. &nbsp;We facilitate your team by identifying your best customers and mapping out their complete experience with your business, ensuring that customer needs drive every decision. From there, we work together to define your company's mission and vision, design a solid business model, and set realistic yet ambitious goals for both the near term and long term. &nbsp; The real value comes from making sure your strategy actually gets used. We help you share it throughout your organization, clarify everyone's role, and set up simple systems to track progress. Finally, the process continues as we together develop regular strategic review cycles. Every team member understands their role in the bigger picture, and strategic thinking becomes an integral part of your company's DNA, rather than an annual exercise.&nbsp;

Strategy planning and deployment

At GEC – Business Growth Services, we design customized solutions that respond to each organization’s unique context and challenges. Our approach is rooted in partnership and practical implementation, ensuring every project leads to real, lasting results.Visit our project page to discover stories of collaboration across industries and countries — and see how we’ve support organizations reach their goals and create meaningful growth.

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The objective of the project was to provide essential assistance to the <a href="https://mta.ski/en">Mountain Trails Agency (MTA)</a> in formulating a comprehensive three-year organizational strategy and a two-year action plan. These strategic documents were crucial in ensuring alignment with relevant Georgian legislation, the priorities of the Ministry of Environment and Sustainable Development (MoESD), as well as the agency's own mandate and institutional objectives. Through the consultancy, we:&nbsp;<ul><li>Conducted a desk study of all documents, data, and resources, including laws, rules, regulations and an organizational chart about MTA’s operations.</li><li>Performed an overall institutional scanning and environmental assessment,&nbsp;</li><li>Interviewed the Agency’s internal stakeholders, including its leadership, senior and mid-level managers, and staff, to gain their perspectives on MTA’s strategic development.</li><li>Hold strategic planning sessions and workshops to develop a three-year organizational development strategy, which will include the mission, vision, core values, medium-term priorities, goals, and strategic objectives.</li></ul>

Support the Mountain Trails Agency in the development of a three-year organizational strategy and an action plan

Organizational/Management efficiency

Productivity/Operational efficiency

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