The goal of the project was to enhance Georgian National Competition Agency’s (GNCA) communication with the public. This activity aimed to systematize GNCA’s Public Relations (PR) and communication practices through the institutionalization of effective communication tools and mechanisms. Through the consultancy, we:

New investmen opportunities

Market expansion/New markets

Market/Industry viability

USAID

Georgia

Public Administration, Business Support and Waste Management Services

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Throughout this service, we help companies to turn their potential and ambitions into a clear, actionable plan. Our Strategic Planning service is not about us delivering a document, it's a collaborative journey where we facilitate a process to unlock your team's collective wisdom and provide our external perspective as well.

Throughout this service, we help companies to turn their potential and ambitions into a clear, actionable plan. Our Strategic Planning service is not about us delivering a document, it's a collaborative journey where we facilitate a process to unlock your team's collective wisdom and provide our external perspective as well. &nbsp; Together, we build a practical strategy that gets your entire organization moving in the same direction, creates better experiences for your customers, and establishes the foundation for steady, long-term growth.&nbsp; Our process begins with a shared understanding of where you are and where you want to go. &nbsp;We facilitate your team by identifying your best customers and mapping out their complete experience with your business, ensuring that customer needs drive every decision. From there, we work together to define your company's mission and vision, design a solid business model, and set realistic yet ambitious goals for both the near term and long term. &nbsp; The real value comes from making sure your strategy actually gets used. We help you share it throughout your organization, clarify everyone's role, and set up simple systems to track progress. Finally, the process continues as we together develop regular strategic review cycles. Every team member understands their role in the bigger picture, and strategic thinking becomes an integral part of your company's DNA, rather than an annual exercise.&nbsp;

Strategy planning and deployment

At GEC – Business Growth Services, we design customized solutions that respond to each organization’s unique context and challenges. Our approach is rooted in partnership and practical implementation, ensuring every project leads to real, lasting results.Visit our project page to discover stories of collaboration across industries and countries — and see how we’ve support organizations reach their goals and create meaningful growth.

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The goal of the project was to enhance the Georgian National Competition Agency’s (GNCA) communication with the public. This activity aimed to systematize GNCA’s Public Relations (PR) and communication practices through the institutionalization of effective communication tools and mechanisms. Through the consultancy, we:&nbsp;<ul><li>Provided guidance on and recommendations for effective use of contemporary communications best practices, including social media sources;&nbsp;</li><li>Developed a comprehensive three-year PR/Communications strategy and one-year action plan specifying target audiences, target media, key messages, practical tactics, responsible managers and staff, and the required resources;&nbsp;</li><li>Developed a brand book for the organization;&nbsp;</li><li>Provided ongoing coaching to GNCA’s PR team and other relevant managers on action plan implementation;&nbsp;&nbsp;</li><li>Delivered a two-day workshop to GNCA’s senior managers on effective communication and message formation tools;&nbsp;</li><li>Delivered a one-day workshop to GNCA’s PR manager and staff involved in communication on message development and implementation and best practices of contemporary communications.&nbsp;</li></ul>

Development of Communication Plan and PR Strategy for the Georgian National Competition Agency

New investmen opportunities

Market expansion/New markets

Market/Industry viability

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