საქართველოს კონკურენციის ეროვნული სააგენტოს საკომუნიკაციო გეგმისა და საზოგადოებასთან ურთიერთობის სტრატეგიის შემუშავება

The goal of the project was to enhance Georgian National Competition Agency’s (GNCA) communication with the public. This activity aimed to systematize GNCA’s Public Relations (PR) and communication practices through the institutionalization of effective communication tools and mechanisms. Through the consultancy, we: 

• Provided guidance on and recommendations for effective use of contemporary communications best practices, including social media sources; 
• Developed a comprehensive three-year PR/Communications strategy and one-year action plan specifying target audiences, target media, key messages, practical tactics, responsible managers and staff, and the required resources; 
• Developed a brand book for the organization; 
• Provided on-going coaching to GNCA’s PR team and other relevant managers on action plan implementation;  
• Delivered a two-day workshop to GNCA’s senior managers on effective communication and message formation tools; 
• Delivered a one-day workshop to GNCA’s PR manager and staff involved in communication on message development and implementation and best practices of contemporary communications.