

Development of Franchise System Strategy Outline for LLC Aptos
Expand into new markets or go internationally
Improve operational efficiency and reduce costs
Entering foreign market seems risky and difficult
Growth is chaotic and unpredictable
Customer: LLC Aptos
Industries: Beauty & Wellness
Countries: Georgia
Services: Strategy Development
Objective of the Project: Support LLC Aptos/Total Charm LLC in expanding its business operations through a franchise system of beauty clinics. The assignment included conducting an in-depth analysis of the company, identifying the scope of third-party involvement in developing the franchise system, reviewing third-party documentation, and ensuring compliance with pre-defined workflows. The project also aimed to develop and deliver the Aptos To-Be Business Model, To-Be Value Creation Model, Organizational and Management System Models, and a Franchise Strategy Outline covering all major decisions to establish an efficient and effective franchise system.
Through the consultancy we:
- Conducted a comprehensive analysis of Aptos LLC business operations.
- Identified and reviewed third-party contributions to the franchise system.
- Developed To-Be business, value creation, organizational, and management models.
- Created a franchise strategy outline to guide system implementation and decision-making.
Solution: The project focused on building a structured and efficient franchise system by translating company operations and strategic goals into actionable models and guidelines.
Result: The project provided LLC Aptos with a clear roadmap for franchise expansion, streamlined management structures, and strategic guidance to ensure sustainable growth in new locations.
Project Timeline: April 2017 – September 2017
