The goal of this consultancy was to enhance MAG’s communication with the public. The activity aimed to systematize the Association’s public relations (PR) and communication practices through institutionalization of effective communication tools and mechanisms.

Market/Industry viability

Improve customer journey, satisfaction and loyalty

USAID

Professional Services

Georgia

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Mediators Association of Georgia

Throughout this service, we help companies to turn their potential and ambitions into a clear, actionable plan. Our Strategic Planning service is not about us delivering a document, it's a collaborative journey where we facilitate a process to unlock your team's collective wisdom and provide our external perspective as well.

Throughout this service, we help companies to turn their potential and ambitions into a clear, actionable plan. Our Strategic Planning service is not about us delivering a document, it's a collaborative journey where we facilitate a process to unlock your team's collective wisdom and provide our external perspective as well. &nbsp; Together, we build a practical strategy that gets your entire organization moving in the same direction, creates better experiences for your customers, and establishes the foundation for steady, long-term growth.&nbsp; Our process begins with a shared understanding of where you are and where you want to go. &nbsp;We facilitate your team by identifying your best customers and mapping out their complete experience with your business, ensuring that customer needs drive every decision. From there, we work together to define your company's mission and vision, design a solid business model, and set realistic yet ambitious goals for both the near term and long term. &nbsp; The real value comes from making sure your strategy actually gets used. We help you share it throughout your organization, clarify everyone's role, and set up simple systems to track progress. Finally, the process continues as we together develop regular strategic review cycles. Every team member understands their role in the bigger picture, and strategic thinking becomes an integral part of your company's DNA, rather than an annual exercise.&nbsp;

Strategy planning and deployment

At GEC – Business Growth Services, we design customized solutions that respond to each organization’s unique context and challenges. Our approach is rooted in partnership and practical implementation, ensuring every project leads to real, lasting results.Visit our project page to discover stories of collaboration across industries and countries — and see how we’ve support organizations reach their goals and create meaningful growth.

Portfolio

projects

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The goal of this consultancy was to enhance MAG’s communication with the public. The activity aimed to systematize the Association’s public relations (PR) and communication practices through institutionalization of effective communication tools and mechanisms. Through the consultancy, we:&nbsp;<ul><li>Reviewed MAG’s mandate, organizational strategy, PR/communications strategy and branding strategy;</li><li>Reviewed existing PR practices, official web page and social media profiles and provide recommendations for effective use of communication tools, including social media sources;</li><li>Developed a comprehensive one-year PR/communication action plan specifying target audiences, target media, key messages, practical tactics, responsible managers and staff, and needed resources;</li><li>Provided on-going coaching to MAG’s PR and other relevant managers in implementing the action plan;</li><li>Developed a PR/communication action plan evaluation report based on six months implementation results with recommendations for necessary improvements.</li></ul>

The Introduction of Modern and Effective Public Relations Management Practices and Tools at the Mediators Association of Georgia (MAG)

Market/Industry viability

Improve customer journey, satisfaction and loyalty

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